I was thinking the other day that I would post on this...While reading the first chapters in our book I actually read the part about Starbucks in Starbucks. I have always been the person that said I would never go there because it was something that seemed to me like everyone was doing. Starbucks has its regulars and I was never going to be one of them, well things change. But my point is that while reading that section I looked around the room at everything it talked about is true. The image is aimed towards a certain group and that's just how it is. They use things like the color of their walls to the lingo used to lure in people. I became one of those people but I can tell you that by using these things they know what there doing.
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